Merge Fields¶
Merge fields are placeholders in your templates that automatically fill in with real data when you send an email. They make every email feel personal without manual editing.
How Merge Fields Work¶
When you insert a merge field like {{contact.first_name}} into a template, Outsprint replaces it with the actual value from the contact record at send time. If the contact's first name is Sarah, the recipient sees "Sarah" -- not the placeholder.
Available Merge Fields¶
Contact Fields¶
| Merge Field | Description |
|---|---|
{{contact.first_name}} | Contact's first name |
{{contact.last_name}} | Contact's last name |
{{contact.company}} | Contact's company name |
Deal Fields¶
| Merge Field | Description |
|---|---|
{{deal.name}} | Deal name |
{{deal.amount}} | Deal value |
Sender Fields¶
| Merge Field | Description |
|---|---|
{{sender.name}} | Your full name |
{{sender.email}} | Your email address |
Insert a Merge Field¶
In the template editor, place your cursor where you want the field and either:
- Type the merge field syntax directly (e.g.,
{{contact.first_name}}) - Click the Insert Merge Field button and select from the dropdown
Preview with Sample Data¶
Click Preview in the template editor to see how your template looks with real data. Outsprint fills in merge fields using a sample contact so you can verify the formatting.
Warning
If a merge field references data that doesn't exist on a contact (e.g., a contact without a company), the field will be left blank. Write your templates to read naturally even if some fields are empty.
Pro Tip
Use merge fields in subject lines too. Emails with personalized subjects get higher open rates.