Email Reports¶
Track email engagement across your team's outreach, sequences, and campaigns.
Email Overview¶
The email report shows aggregate engagement metrics:
- Emails sent -- Total outbound emails
- Open rate -- Percentage of emails opened
- Click rate -- Percentage of emails with link clicks
- Reply rate -- Percentage of emails that received replies
- Bounce rate -- Percentage of undeliverable emails
You
Show me email open rates for last week
Outsprint AI
Your emails had a 34% open rate last week, up from 28% the previous week. You sent 156 emails total.
Email by Rep¶
See how each team member's emails perform. Compare open rates, click rates, and reply rates across reps to identify effective messaging patterns.
Sequence Performance¶
View aggregate performance across all email sequences:
- Which sequences have the highest reply rates
- Which steps in each sequence perform best
- Where contacts are dropping off
Campaign Performance¶
See results from your marketing campaigns:
- Open and click rates by campaign
- Top-performing campaigns
- Unsubscribe trends
You
Which campaign had the best open rate?
Outsprint AI
The "Product Launch" campaign had the highest open rate at 52%, followed by "February Newsletter" at 48.6%.
Best Practices¶
- Subject lines -- Short, personalized subject lines consistently outperform generic ones
- Send timing -- Mid-week mornings tend to have higher engagement
- Follow-ups -- Sequences with 3-4 steps get better response rates than single emails
Pro Tip
Compare your open rates to industry benchmarks. A good B2B email open rate is typically 25-40%.