Win/Loss Analysis¶
Understand why you win and lose deals to improve your sales process and close more business.
Win Rate¶
Your win rate is the percentage of closed deals that were won versus lost. Outsprint calculates this automatically and shows trends over time.
Loss Reasons¶
When deals are marked as lost, the loss reason is recorded. The win/loss report groups lost deals by reason so you can see the most common factors.
Common loss reasons include:
- Price/budget
- Competitor selected
- No decision made
- Timing not right
- Feature gap
Win Rate by Rep¶
See how win rates vary across your team. This highlights coaching opportunities and best practices to share.
Win Rate by Source¶
Track which lead sources produce the highest-quality deals by comparing win rates across sources like inbound, outbound, referral, and partner.
Win Rate Over Time¶
A trend chart shows how your win rate changes over months or quarters. Sudden drops may indicate market shifts or process issues.
Pro Tip
Focus on your top loss reason first. Addressing the single biggest loss factor can have the largest impact on your overall win rate.